Meet the Team

Linor Deuitch

Co-Founder and CEO of Lobby 99, the first public lobbyist in Israel

Education: Holds a Bachelor’s degree in Law and Political Science, and a Master’s degree in Gender Studies, both from Tel Aviv University.

Previous roles include: VP of Lobby 99, VP of Regulation and Legal Advisor at the Farmers Association of Israel, Parliamentary Assistant and Political Advisor in the Knesset. Accolades include making “The Marker’s 100 Most Influential People” list for five consecutive years 2017-2021, winning the 2019 “Guardian of Governance Quality” and “Walking Man” activism awards, being featured among the “20 Leading Activists” by Lady Globes in 2019, and named in Calcalist’s “36 Under 36” list in 2018.

Outside of work: She’s usually engrossed in the worlds of fantasy and sci-fi literature while indulging in dark chocolate infused with either chili or salted caramel.

Itay Lapid

Vice President of Marketing, Fundraising & Community Outreach

Lives in Tel Aviv

Heads Lobby 99’s Marketing Department, with a specialization in social media.

Education: Holds a degree in Fashion Design from the “Avni Institute” in Tel Aviv.

Previous roles include: Over a decade in the fashion industry as both a boutique owner and designer, International Resource Manager for the LGBTQ youth organization, “IGY,” and manager of private sector donors; Marketing and PR Manager for “Forever Tel Aviv.” Volunteers for various activities within the LGBTQ community and organizes annual Pride events.

Outside of work: Enjoys cooking, savoring meals, and nurturing plants.

Dr. Einat Solnik

Head of the Legal Department

Education: Graduated from Tel Aviv University’s multi-disciplinary honors program with a Bachelor’s in Law (LLM), a Bachelor’s in Middle Eastern History (BA), and a Master’s in Diplomacy (MA). Also holds a Master’s in Law (LLM) from Yale University. Currently pursuing a PhD under Prof. Yoram Margalioth at Tel Aviv University, focusing on pluralistic taxation.

Previous roles: Clerked for the late Supreme Court Justice Edmund Levy; subsequently worked on the Turkel Committee investigating Operation Protective Edge at the Economic Corporation of the Israeli Bar Association on the “Coursera” project, and later joined the litigation team of Alex Hartman at S. Horowitz & Co. Volunteered for several years as an attorney for the “Movement for Quality Government in Israel” and participated in the Kohelet Policy Forum’s PhD program.

Outside of work: You’ll find her bouldering, reading, writing, and running the “Unimportant Facts” community.

Adv. Zohar Altman-Raphael

Public Lobbyist and Government Sector Manager

Married with three children, lives in Kfar Etzion.

Specializes in spearheading lobbying initiatives focused on enhancing transparency and severing the ties between financial power and politics, with a specialization in administrative litigation.

Education: Holds a Bachelor’s degree in Law and another in Community Social Work, both from the Hebrew University of Jerusalem. On completing Ulpana high-school, she spent a year and a half in the pre-military academy at the urban kibbutz “Beit Israel” in Giloh, and later enlisted in the IDF’s Education Corps as part of a Nahal core group.

Previous Roles: Specialized in public defense and was a leading attorney in the administrative litigation department at the “Movement for Quality Government in Israel”. Managed a wide array of cases related to proper governance and corruption in local and central government, represented various cases in court, and participated in Knesset committee discussions.

Outside of work: Enjoys baking.

Moshe Kashi

Chief Economist and Public Lobbyist

Specializes in advocating for market liberalization in the banking sector and strengthening public oversight of pension and insurance funds.

An experienced economist specializing in capital markets, with in-depth understanding of pension and insurance sectors.

Previous Roles: Served for 8 years as the head of Research and Analysis in the securities trading room at an international bank. Conducted company valuations, mapped business sectors, managed capital market risks, and analyzed investment portfolios. Spearheaded the “Open Pension” initiative through “The Public Knowledge Workshop,” alongside various efforts to integrate social, environmental, and corporate governance principles into the management of Israel’s capital markets.

Outside of Work: Enjoys writing poetry.

Adv. Noa Zaltzman

Head of Knesset Affairs and Public Lobbyist

Leads lobbying efforts focusing on consumer rights and monopolies in importation.

Specializes in regulation, legislation, and governance.

Education: Holds a summa cum laude Bachelor’s degree in Law and Middle Eastern Studies, and a Master’s in Business Administration specializing in Financial Management and Capital Markets, all from Tel Aviv University.

Previous Roles: Served as an officer in the IDF Spokesperson Unit, specialized at the law firm S. Horowitz & Co., initially volunteered at Lobby 99 where she assisted in drafting several legislative proposals, later joining as a public lobbyist.

Outside of Work: Enjoys reading books and baking.

Yael Shechter-Sitman

Public Lobbyist

Married with 2 children, lives in Tel Aviv.

An established Public Lobbyist in the Local Authorities Department and the Public Transportation Department.

Education: Holds a BA in Economics and Management and a Master’s degree in Business Administration, specializing in Finance, from Tel Aviv University.

Previous roles include: Head of Health and Life Sciences at the Manufacturers Association of Israel, where she served for 9 years. At the Association, Yael chaired professional forums and was responsible for examining regulatory issues, mapping failures, and strategizing solutions against bureaucratic impediments. Additionally, she spearheaded the “Women in Industry Forum” at the Manufacturers Association, to advocate for female representation and integration in the industrial sector.

Outside of work: Enjoys unwinding with music during long walks.

Ariel Paz-Suwicki

Director of the Research Department

Married with two children, lives in Jerusalem.

Specializes in leading various data collection and research processes, including economic and strategic research, while utilizing advanced data analysis tools.

Education: Holds a Bachelor’s degree in Middle Eastern Studies and Economics from Tel Aviv University, a Master’s degree in Arts and Law from Bar-Ilan University, and another Master’s in Economics from the School of Advanced International Studies (SAIS) at Johns Hopkins University in Washington DC.

In previous roles: Gained experience at the Brookings Institution in Washington DC and served in various command and research positions in the Intelligence Corps as part of the “Havatzalot” excellence program, completing his service with the rank of Major.

Outside of work: You’ll find him playing the guitar and drums.

CPA and Adv. Ela Tamir Shlomo

Head of Financial Regulation and Public Lobbyist

Married with one child, lives in Givatayim.

A public lobbyist in Lobby 99’s financial department.

Education: Holds a Bachelor’s degree in Accounting and both a summa cum laude Bachelor’s and a Master’s degree in Law (thesis on “Dividend Distribution Tests in the IFRS Era,” International Financial Reporting Standards) from Reichman University.

Previous roles include: internship at the Gross & Co. law firm and a CPA in the professional department at KPMG.

Outside of work: Enjoys Pilates.

Ophir Pe’er

Public Lobbyist

Public lobbyist for the Natural Resources team

Education: Graduated with honors from the PPE (Philosophy, Politics, and Economics) program at the Hebrew University of Jerusalem.

Previous Roles: Formerly led the economic team at the government procurement administration in the Ministry of Finance, where he was responsible for major tender design, developing and implementing economic methodologies in government offices, supporting the digitization of government procurement, and spearheading procurement reforms.

Outside of work, he enjoys listening to music, watching movies, and walking his dog.

Boaz Ackerman

Public Lobbyist

Lives in Tel Aviv.

A public-interest lobbyist, specializing in government-corporate relations and government-media relations.

Education: Holds a B.A from Tel Aviv University, from the honors PPE (Philosophy, Economics, and Political Science) program, with a concentration in Law.

Previous roles include: Advising several Members of Knesset and serving in various political campaigns. Boaz also worked as a commercial lobbyist for a year and a half.

Outside of work hours: Usually spends time playing with his adorable nieces.

Adv. Lihi Yaakobi

Legal Department

Married, lives in Bat-Yam.

Education: Holds an L.L.B (Bachelor of Laws) magna cum laude, alongside participation in the “Amirim” Program-the Hebrew University’s humanities honors program. She also holds an M.A in Spanish and Latin American Studies, as well as a teaching certificate, from the Hebrew University of Jerusalem.

Previous roles include: An internship in the High Court of Justice Department at the State Attorney’s Office, and work with the real estate team at Agmon with Tulchinsky Law Firm. During her studies, she served as an editor of the online law journal Mishpatim Al (Mishpatim On Site) and lectured in a course which provides Academic skills to Arabic-speaking female students in the Faculty of Humanities.

Outside of work hours: Usually spends her time reading.

Adv. Noa Cohen

Legal Department

Married with one child, lives in Tel Aviv.

Education: Holds a B.A of Laws degree with honors from the Hebrew University of Jerusalem.

Previous roles include: An internship in the Legal Department of the Knesset under Adv. Avital Sompolinsky, and service as an attorney in the Labor Law Department of the Tel Aviv District Attorney’s Office (Civil).

Outside of work: Enjoys planning her next trip abroad.

Noa Peri Barashan

Spokesperson

Education: Holds a BA in Humanities and Communication from the Kinneret College and a Master’s degree in Government and Public Policy from the Bar-Ilan University.

Previous roles include: Deputy spokesperson for Meuchedet Healthcare Services, Senior Communications Consultant at Debby Group, Communications Consultant in PR offices, Parliamentary Assistant and Spokesperson in the Knesset. She has led significant public initiatives, including Israel’s 70th-anniversary events and the ‘March of the Living’.

Outside of work: Enjoys cooking and travelling with her family and friends across the country.

Elad Dahan

Head of Tech Department

Lives in Tel Aviv

Leads the development of automation solutions, information management systems, and payment processing systems. Specializes in system integrations, automated workflows, and the optimization of organizational processes.

Education: Holds a B.A in Economics from Bar Ilan University and is a graduate of a Full Stack Development program at John Bryce.

Previous roles include: Serving as Operations Manager at the e commerce companies Maapilim and Tanaor Jewelry. In parallel with his work at the organization, he also leads the e commerce operations of Beeri Printing.

Outside of work: Enjoys hiking with his dogs, playing football, or spending time at the beach.

Lee Bocti

Social Media and Operations Manager

Education: Graduate of the Visual Communication Department at Shenkar

Previous roles include: A versatile career spanning operations and welfare management in the solar energy sector and various law firms, Lee brings a strategic edge to her role.

Outside of work: You’ll find her cooking, painting, gardening, and sampling pastries at new cafes.

Irit Herman Shanker

Community Engagement and Fundraising Manager

Married with 2 children, lives in Be’er Yaakov

Education: Holds a BA in Political Science and East Asian Studies from Tel Aviv University, furthering her education with Sustainable Business Strategy from Harvard Business School Online.

Previous roles include: leading Corporate Responsibility at Philip Morris Israel for 6 years, managing the business sector of Good Deeds Day 2023, leading large-scale volunteer activities, notably for the President’s Residence staff.

Outside of work: She’s an avid podcast listener and book reader.

Tally Melamed

Head of Media

Lives in Tel Aviv.

Leads the media function, including video editing, graphic design, and all visual aspects of content production.

Education: Holds a B.A degree in Photographic Communication from Hadassah Academic College in Jerusalem.

Previous roles include: Freelance work as a photographer, video editor, after effects artist, and designer. Tali had owned an independent visual content studio, managing projects from concept development through production, primarily in the fields of advertising and politics, in collaboration with a range of studios and advertising agencies.

Outside of work: Enjoys hiking with her two huskies, spending time with friends, and listening to music.

Nofar Nissim

Intern in the Social Media Department

Lives in Tel Aviv

Previous roles include: Art director in a media agency, freelance work in graphic design.

Outside of work: she’s often in the gym, at the beach, or trying to decide between white and red wine.

In addition to the core team, Lobby 99 collaborates with scores of student interns participating in nationwide programs, such as “Connecting” from Tel Aviv University, “Rothschild Ambassadors,” and credit-earning volunteer opportunities at Ben-Gurion University. Furthermore, we have a dedicated base of volunteers from various disciplines who generously donate their time without financial remuneration.

This is the perfect opportunity to express our gratitude to Lobby members who contributed to the creation of this website: our incomparable Digital Manager (retired) Carmel Nemesh, Arabic Translator Elad Coocks-Eitan, English Translators Vanessa Davies Mizrachi and Dina Maharashak, English editor Loren Kertsman, Language Editor Eitan Walsh, Graphic Designer Nir Golan, Photographer Yuval Weitzen, and Makeup Artist Eli Nigiri.

Meet The Team

Linor Deuitch

Itay Lapid

Dr. Einat Solnik

Adv. Zohar Altman-Raphael

Moshe Kashi

Adv. Noa Zaltzman

Yael Shechter-Sitman

Ariel Paz-Suwicki

CPA and Adv. Ela Tamir Shlomo

Ophir Pe’er

Boaz Ackerman

Adv. Lihi Yaakobi

Adv. Noa Cohen

Noa Peri Barashan

Elad Dahan

Lee Bocti

Irit Herman Shanker

Tally Melamed

Nofar Nissim

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